Public Relations: Saving the Oldest Olympic Sport

Background  In Strategic Sport Marketing (Shilbury, Westerbeek, Quick, Funk and Karg 2014) the authors present a case study which centres on the removal of amateur wrestling as a sport from the Olympic games. In this case study the authors suggest that the eventual survival of wrestling as a sport, in whole or in part, was … Continue reading Public Relations: Saving the Oldest Olympic Sport

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