Since the dawn of the first human, and throughout recorded history, our race has collected data to quench our insatiable thirst for knowledge. From the Neanderthal cave paintings of the past to the unwritten tweets of the future information from which we can draw knowledge is everywhere. When we consider our existence in this way data visualisation then becomes an incredibly powerful tool for enhancing our understanding. Whether it is a plotted graph displaying complex statistics or an infographic, like the one below demonstrating a Cab Double Cork 1440 (aka The YOLO flip), everything becomes easier to understand when it is broken down visually (Reas & McWilliams, 2010).

Screen Shot 2016-07-22 at 8.59.22 PM.png

(The YOLO flip, n.d.).

The foundation of the image makes use of the ‘dynamic map’ technique (Reas & McWilliams, 2010, p.141); setting out a linear plain on which the viewer can follow the move from right to left in sequential order as if following the snowboarder himself. With a basic understanding already occurring subconsciously, given our instinctive familiarity with a map, the image is then able to break down the process of the otherwise complicated trick using a ‘time-series’ visualisation (Reas & McWilliams, 2010, p. 135). By taking a series of images in constant motion and overlaying them we are able to gauge better the overall process at each individual point from beginning to end.

The turn of phrase ‘a picture is worth a thousand words’ has never been more apt.



Reas, C., & McWilliams, C. (2010). Form + code in design, art, and architecture. New York: Princeton Architectural Press.

The YOLO flip [Image]. (n.d.). Retrieved from





One thought on “Data Visualisation – How do you see the world?

  1. If a picture is worth a thousand words, this infographic is worth 11,000. Even at the low pay rate of 20c per word, the designer/photographer scored $2.2k for this work. No wonder papers are laying off staff. 😉


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